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Introducing the Wid Collection An Ode to Eternal Elegance by Samra Samra is pleased to unveil the Wid Collection, a new chapter in its legacy of creating extraordinary jewelry that transcends time. Emblems of eternal ardor, the Wid Collection is a masterful convergence where the fluidity of love meets the pinnacle of craftsmanship. Within Samra’s atelier, skilled artisans have composed a symphony of light, distilling the essence of love and passion into exquisite diamonds and lustrous gold.

As the curtains rise on the Festive Season, the spotlight shifts to the allure of opulent and meaningful gifts. At Samra, we extend an invitation to transcend the ordinary, beckoning you into a realm of unparalleled luxury with our exceptional high-end diamond jewelry creations. Uncover the sparkle of rare gemstones, immerse yourself in the artistry of exclusive diamond designs, and embrace the timeless elegance woven into each piece—transforming it beyond a mere gift into a cherished experience that will echo through the annals of time.

“With determination, we overcome difficulties”Samra commemorates World Mental Health Day in association with the Ministry of Community Development. Through the strength to overcome, Samra empowers the community to raise awareness and support mental health. With the special support from Erada Center for Treatment and Rehabilitation, we highlight an Emirati talent that has discovered her passion for creating art as a testament to the transformative power of art in healing and self expression. Featuring Azm Collection: a symbol of determination, will power, perseverance and direction.   بالعزم ... نتخطّى الصعابتحيي سمره اليوم العالمي للصحة النفسية بالتعاون مع وزارة تنمية المجتمع في الإمارات العربية المتحدة. فعبر تعزيز القدرة على تخطي الصّعاب، تسعى سمره إلى تمكين المجتمع ونشر التوعية دعماً للصحة النفسية.وبدعم مميز من مركز إرادة للعلاج والتأهيل في دبي، نسلط الضوء على موهبة إماراتية اكتشفت شغفها بالفنّ وسخّرته كشهادة حيّة تعكس قدرة الفنّ على التحوّل والشفاء والتعبير عن الذات. إليكم مجموعة عزم، مجموعة تجسّد العزم، والإرادة الحرة، والمثابرة والتوجّه الصحيح.   View the full video here   

Samra celebrates the essence of Emirati Women. A tribute to their achievements, dedication and empowerment! On this Emirati Women’s Day, Samra joins the extraordinary Alia Bent Sultan. A true visionary in capturing the tapestry of Emirati tradition, folklore, and culture; in an illustrious campaign. In keeping up with the fusion between culture and creativity, Samra proudly offers the unique Emirati Gahwa Blend by Khaseibah Al Dahmani, who is also featured in the campaign. Join us, in an ode to the backbones of society, and drivers of innovation.

Azm Turath is an elegant symbol of dreams, perseverance and direction. It's presence is an inspiration for someone who believes in chasing dreams and achieving success in their lives. On a continuous mission to empower the modern woman, The creative team at Samra dreamed of a collection to highlight the geometry, Arabian Artistry and heritage synonymous with the brand in appose with the highlighting the steps one must take in order to reach their goals. Together with the in-house master artisans, Samra was able to create Azm Turath, an addition to the Turath line. Turath- a reinvention of Arabian classic artistry and traditions. A modern representation of transcribed art and geometry inspired by the intricate Arabesque motifs originated from Arabian history. A symbol of dreams, perseverance and direction. Azm Turath, translated to determination in English, captures a motivating geometric emblem designed with octagonal layers to resemble the bold steps taken in life. Discover the mystical beauty of Turath through the suspended Tiger Eye stones encapsulated in mesmerizing prisms. Tiger eye, a metamorphic crystal has properties of discovering your self confidence and inner strength that captures your spirit.

Samra celebrates the passion, determination, and inspiration that women illustrate. This Emirati Women's Day, Samra has collaborated with the highly talented, young, and upcoming architect Fatma Ali Abed whose passion for photography and the arts inspired a photoshoot highlighting the culture of Emirati Women through a contemporary, pop-art representation.   #Samra_Celebrates_Women #Emirati_Women's_Day #يوم_ ‏المرأة_ ‏الإماراتية  

In celebrating Emirati Women's Day, Zahrat Al Khaleej Magazine and Samra launch an initiative to support young Emirati talents through the "Dream Big with Samra" competition which gives way to 3 Emirati artists: multidisciplinary artist and entrepreneur Maitha Hamdan, Interdisciplinary artist Latifa Saeed, founder of Latifa Saeed Studio, and fashion designer Fatima Taher, one of the founders of NAFS Fashion House, to transform their dreams into glamorous jewelry, according to their own unique visions. The designs will be submitted to a 10-day vote on the Zahrat Al-Khaleej websiteand the winning design will carry its owner to the next stage, where the piece will be manufactured to be presented in Samra stores by the UAE Women's Day on August 28 #DreamBigWithSamra

Ahlan! Samra welcomes you to an Emirati Majlis this Ramadan.In the spirit of Samra's home and essence, the House welcomes you to step into a traditional Emirati Majlis with the Al Saeedi family.The Al Saeedi's (mother and daughters) invite you into their private Majlis at their residence, with all the traditional treats, clothing, and delicacies alongside your favorite Samra creations.Experience the essence of the Emirati culture through traditional Suhoors with Samra X Al Saeedi

Discover our latest collection- Quwa! Quwa is an expression of rhythm and radical allure of daring women. Define your inner strength and interpret motion, freedom, and bold energy with the versatility of the 18K Rose Gold chains and radiant diamond elements.

It's here! The latest addition to the Bint Al Matar Collection designed by Latifa Al Shamsi Discover the Turquoise Hard Stone Collection, a gorgeous stone known to represent wisdom, tranquility, protection, and hope.