Samra celebrates Emirati Women

Samra is coming to Doha, Qatar! Reading Samra celebrates Emirati Women 1 minute

This Emirati Women’s Day, Samra continues its tradition of collaborating with visionary Emirati talents, celebrating the creativity and innovation of women shaping the nation’s future. This year, Samra partners with The Kape, the pioneering fashion house founded by Hanadi Alhawi in 2012, renowned for reimagining the abaya with prints, textures, and contemporary artistry.

Together, Samra and The Kape unveil a first-of-its-kind creation — bespoke jewellery pouches, crafted with embroidery, fabric manipulation, and artisanal expertise. This collaboration reflects Samra’s lasting commitment to empowering Emirati women in business and design, while celebrating the shared spirit of creativity, heritage, and excellence that defines the energy of the United Arab Emirates

Like the palm tree — deeply rooted in the soil of the UAE — this collaboration draws its strength from heritage and its beauty from nature’s design.

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Together, The Kape and Samra craft creations that honour the region’s legacy: the trunk that grounds, the fronds that shelter, and the jewels that gleam like sunlit dates beneath the desert sky.

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