Love and engagement

Where Your Promise Becomes a Creation of Its Own

Waad is a promise reimagined, a symbol of devotion crafted for those who love boldly, express fearlessly, and celebrate life’s most meaningful moments with intention. Each Waad creation is sustainably sourced and meticulously crafted, designed to honour the rare brilliance and fierce individuality of diamonds. Every facet captures a story, every reflection holds a truth, and every piece becomes a chapter in your journey.

Create the Promise You Want to Wear

Love is personal; your ring should be too.

At Samra, clients are invited to bring their vision to life through our Create Your Own Waad experience. Whether you desire a timeless classic, a modern statement, or something completely unique, our experts work closely with you to craft a piece that mirrors your spirit and your story.

Start Your Creation

Book Your Private Appointment

Your journey begins with a moment of intention.
Meet with our specialists for a one on one consultation, explore diamonds, discover settings, and craft the symbol that will stay with you for a lifetime.

Whether you are choosing together, surprising a loved one, or exploring possibilities, our private appointments are tailored to you, discreet, personal, and entirely dedicated to your vision.

Request Private Appointment

Waad Creations

The Waad Collection

Discover Waad, an emblem of eternal love and a celebration of life’s most daring moments. Designed to enchant at every turn, each masterpiece blends uncompromising elegance with the spark that ignites your forever. Let every glance, every touch, and every reflection remind you of a love that knows no bounds.

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Crafted for You. Bespoke or Beautifully Curated

Eight Decades of Setting the Standard

Within the Waad Collection, every love story finds its place.

For those who arrive with a vision, our bespoke creation experience allows you to shape a piece entirely your own, from diamond selection to the final setting. Guided by our artisans, your imagination becomes a design destined to be treasured for generations.

For those beginning their journey or discovering their style, the Maison offers a selection of Wad Signature Pieces, thoughtfully curated and exquisitely crafted, and reflective of Samra’s heritage. Each creation offers inspiration, clarity, and timeless elegance.

Whether you know exactly what you desire or are exploring possibilities for the first time, our specialists accompany you from the first conversation to the final reveal, offering reassurance, refinement, and guidance at every step.

Because choosing the symbol of your promise is a moment to be honoured, supported, and remembered.

Request Private Appointment